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Faculty Director / Instructor
Hitendra Wadhwa Professor Hitendra Wadhwa received his MBA and Ph.D. from the Sloan School of Management at MIT. He has 12 years of professional experience in strategy consulting, quantitative marketing and technology entrepreneurship. At Columbia Business School, he teaches elective MBA and executive-MBA courses on Strategy Consulting Skills, Pricing Strategies, Building and Managing Customer Relationships, and Personal Leadership & Success. He has also conducted annual workshops on "Demystifying the Case Interview" for the Management Consulting Association and has been the keynote speaker at an annual Management Consulting Forum organized by Columbia's Career Management Center. He delivered a talk on "A Perspective on the Management Consulting Industry" at the Chazen International MBA Career Services Conference held at McKinsey & Company's New York office in April 2007. Prof. Wadhwa consults to corporations and teaches executive seminars on a range of strategy and marketing issues. He has also taught seminars on Strategy Consulting Skills to executives involved in key account management, client development and business development functions. Prof. Wadhwa has been a consultant with McKinsey & Company, where he counseled senior executives at large retail, consumer products and financial services companies on a range of strategic issues, including growth, pricing, CRM, product launch, market segmentation and channel management. He has also been a consultant with ADA, a quantitative marketing consulting firm, where he developed systems for pricing, product portfolio design and customer segmentation for Fortune 500 clients that include GM, HP, Apple and IBM. Between 1999 and 2002, Prof. Wadhwa founded and led Paramark, a technology company backed by $10 million in venture capital that developed the first real-time optimization platform for online marketing. Paramark's clients included leading financial institutions, such as Capital One, J. P. Morgan Chase, Bank of America and Ameritrade, and it was recognized by VentureWire/ Technologic Partners as a top 100 Internet technology company in 2001 and 2002. Prof. Wadhwa has frequently spoken at digital marketing industry events such as Ad:Tech, Jupiter's Online Advertising Forum and IQPC's Pay-for-Performance Marketing Conference. Prof. Wadhwa was awarded the Lear Prize in 2007 by CBS's Graduate Business Association. An article in the school's newspaper, The Bottom Line, reported:
Hitendra Wadhwa Professor Hitendra Wadhwa received his MBA and Ph.D. from the Sloan School of Management at MIT. He has 12 years of professional experience in strategy consulting, quantitative marketing and technology entrepreneurship. At Columbia Business School, he teaches elective MBA and executive-MBA courses on Strategy Consulting Skills, Pricing Strategies, Building and Managing Customer Relationships, and Personal Leadership & Success. He has also conducted annual workshops on "Demystifying the Case Interview" for the Management Consulting Association and has been the keynote speaker at an annual Management Consulting Forum organized by Columbia's Career Management Center. He delivered a talk on "A Perspective on the Management Consulting Industry" at the Chazen International MBA Career Services Conference held at McKinsey & Company's New York office in April 2007. Prof. Wadhwa consults to corporations and teaches executive seminars on a range of strategy and marketing issues. He has also taught seminars on Strategy Consulting Skills to executives involved in key account management, client development and business development functions. Prof. Wadhwa has been a consultant with McKinsey & Company, where he counseled senior executives at large retail, consumer products and financial services companies on a range of strategic issues, including growth, pricing, CRM, product launch, market segmentation and channel management. He has also been a consultant with ADA, a quantitative marketing consulting firm, where he developed systems for pricing, product portfolio design and customer segmentation for Fortune 500 clients that include GM, HP, Apple and IBM. Between 1999 and 2002, Prof. Wadhwa founded and led Paramark, a technology company backed by $10 million in venture capital that developed the first real-time optimization platform for online marketing. Paramark's clients included leading financial institutions, such as Capital One, J. P. Morgan Chase, Bank of America and Ameritrade, and it was recognized by VentureWire/ Technologic Partners as a top 100 Internet technology company in 2001 and 2002. Prof. Wadhwa has frequently spoken at digital marketing industry events such as Ad:Tech, Jupiter's Online Advertising Forum and IQPC's Pay-for-Performance Marketing Conference. Prof. Wadhwa was awarded the Lear Prize in 2007 by CBS's Graduate Business Association. An article in the school's newspaper, The Bottom Line, reported:
The GBA is proud to announce this year's recipient of the Lear Award: Professor Hitendra Wadhwa.
Established by the GBA in 1982, The Lear Award is presented annually to a faculty member or administrator who most clearly demonstrates a commitment to students through accessibility and an overall contribution to the improvement of student life.
Professor Wadhwa embodies these principles in every aspect of his presence at Columbia Business School. From his stellar ratings in course evaluations to winning the "Most Engaging Marketing Professor" distinction in the MAC awards, Professor Wadhwa is undoubtedly one of our most dynamic and passionate professors. However, his contributions extend far beyond the classroom. He has left an indelible impression on students with his orientation session, something students still remark upon long after. Committed to students' career development, he has created a Master Class in Consulting to enable teams to work on real-life engagements with companies ranging from clothing designers to professional sporting groups. He holds numerous case preparation sessions for his students and the Management Consulting Association and aids in the efforts of the Small Business Consulting Program. Additionally, his leadership sessions as part of the Program on Social Intelligence have since evolved into a new elective called "Personal Leadership and Success," which is aimed at helping us grow our emotional intelligence and work-life balance.
Professor Wadhwa is not all hard work, however. He has run meditation sessions for the Healthy Living Club and actively plans and participates in many conferences around campus. He knows a staggering number of students by name and takes personal interest in their goals and dreams. He has also been seen as the last one standing in the wee hours of the morning during the Chazen India trips, where he has arranged meetings and interactions with the Indian Prime Minister and Bollywood stars.
Clearly, Professor Wadhwa's contributions to the students and our community have been truly astounding. Professor Wadhwa, thank you for your commitment to our community and for helping us grow as individuals as well as future leaders.